Privacy Policy
Protecting your private information is our priority. This policy explains what ThoughtLeaders Ltd. collects when you use the ThoughtLeaders.AI website, the tl command-line tool, our Claude Code plugin, the Chrome extension, the web app, and the API behind them — and what we do with it. We try to collect as little as the Service needs to work.
Effective September 2, 2026 · supersedes the version previously published on this page
Who this covers
ThoughtLeaders Ltd., a company incorporated under the laws of Israel, of Carlebach 27, Tel Aviv-Yafo ("ThoughtLeaders," "we," "us"), operates thoughtleaders.ai, the tl CLI, the Claude Code plugin, the Chrome extension, the web app, and the API behind them (together, the "Service"). This policy applies to the Service and the account behind it. By using the Service, you consent to the data practices described here.
This is the ThoughtLeaders privacy policy applied to this Service. Our company website (thoughtleaders.io), the sponsorship marketplace, and our managed agency services remain governed by the Terms of Service and Privacy Policy published at thoughtleaders.io, and by any insertion order you sign with us.
What we collect
Information you give us
We may collect personally identifiable information such as your name, e-mail address, and additional company information. If you use the form on our contact page, we collect the name, work email, brand or company, spend range, and message you type into it. That submission is delivered to us as an email through Resend; this website does not keep its own database of form submissions. The form also carries a hidden field that real people never fill in, which we use only to discard automated spam.
Account & identity
When you sign in to the product — through a hosted login page, using Google sign-in or an email and password — we receive your name, email address, and the organization you belong to. We store a profile for you, your plan, and your credit balance.
Authentication credentials
The CLI completes a PKCE OAuth flow and stores the resulting access token in your operating system's secure keychain, on your own machine — not on our servers. If you set up a TL_API_KEY for unattended runs, that key is associated with your account so we can authenticate and meter your requests.
Usage data
Each request records which command or endpoint you called, how many credits it cost, a timestamp, your IP address, and basic client metadata (client version, operating system). We use this to meter credits, secure your account, prevent abuse, and improve the Service.
The Chrome extension
The extension works on the page you open it on. On a YouTube video, Short, live stream, or channel page — and on an Instagram, X, TikTok, Twitch, or Apple Podcasts profile — it reads that page to identify which channel or creator you are looking at, and asks our API for data about that channel. It is not a general browsing monitor: it does not build a history of the other sites you visit, and pages it does not support produce no lookup.
Billing data
Payments are processed by a third party in its exclusive responsibility — currently BlueSnap. We receive confirmation of a transaction, the amount, and limited card metadata (brand, last four digits, expiry). We never receive or store your full card number. We may replace the payment processor from time to time.
Automatically collected information
Information about your computer hardware and software may be collected automatically. This can include your IP address, browser type, domain names, access times, and referring website addresses. On this website that measurement is done with Google Analytics 4. We use it for the operation of the Service, to maintain its quality, and to produce general statistics about how the site is used. Our fonts are served from our own domain, so viewing the site makes no font request to a third party, and we do not run advertising trackers here.
Use of cookies
The ThoughtLeaders website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your device by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
On thoughtleaders.ai the cookies set are the Google Analytics cookies described above. In the web app, cookies are also used to keep you signed in. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline them if you prefer. If you choose to decline cookies, you may not be able to fully use the interactive features of the Service.
How we use it
- Operate the Service and deliver what you have asked for.
- Meter credits and bill your account.
- Authenticate you and secure your account.
- Enforce plan scoping and prevent fraud or abuse.
- Provide support and respond to your requests.
- Send essential service messages — and, if you have not opted out, information about other ThoughtLeaders products and services, or surveys about the Service.
- Comply with our legal, tax, and accounting obligations.
How we share it
We do not sell, rent, or lease our customer lists to third parties. We share your personal information only with:
- Service providers who run the Service on our behalf — including Cloudflare (hosting and delivery of this website), Google (analytics and sign-in), Resend (delivery of contact-form emails), and our payment processor. All such third parties are prohibited from using your personal information except to provide these services to ThoughtLeaders, and are required to maintain the confidentiality of your information.
- Our affiliates within the ThoughtLeaders group, to provide and support the Service.
- Authorities — without notice, if required to do so by law or in the good faith belief that the action is necessary to comply with legal process, to protect and defend our rights or property, or to act under exigent circumstances to protect the personal safety of users of the Service or the public.
- A successor entity, in connection with a merger, acquisition, or sale of assets, subject to this policy.
We encourage you to review the privacy statements of websites you choose to link to from the Service, so that you can understand how those websites collect, use, and share your information. We are not responsible for the privacy statements or other content on websites outside the Service.
YouTube API & Google
By using our platform you are also agreeing to the Google Privacy Policy. ThoughtLeaders may collect and store user information gathered from the YouTube API. Users may revoke their API credentials at any time and delete their user information from the ThoughtLeaders platform. In addition to the method provided in the platform, you may revoke the API client's access via the Google security settings page. Where a feature offers to draft or send email through your own Google account, that connection is optional and is made only with your consent, and you can revoke it the same way.
Creators & public data
Most of the data in the Service — YouTube channels, videos, transcripts, brand mentions, and view curves — is aggregated from publicly available sources and third-party APIs in line with their terms. It is about creators and brands, not about you as a user. If you are a creator and want to know what we hold about your channel, or to request a correction, contact us at the address below.
How long we keep it
We keep account and billing records for as long as your account is active, and afterwards for as long as we need them for tax, accounting, and legal purposes. As set out in our Terms of Service, ThoughtLeaders may — but is not obliged to — keep content, data, and information following an account deactivation, subject to this policy. Authentication tokens live only on your own device until you log out or revoke them.
Security of your personal information
We secure your personal information from unauthorized access, use, or disclosure. Personal information transmitted between you and the Service is protected through encryption in transit (TLS/SSL). Authentication tokens are held in your operating system's keychain rather than stored by us in plaintext, and access to data is scoped by plan and enforced on our servers. No system is perfectly secure, but we work to protect your information and to notify you of material incidents as required by law.
Your rights and choices
Depending on where you live, you may have the right to access, correct, export, or delete your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise any of these, email privacy@thoughtleaders.io. You may also deactivate your account at any time by sending a deactivation request as described in our Terms of Service. Users in the EEA and the UK may lodge a complaint with their local supervisory authority.
We give you an opportunity to opt out of receiving announcements of certain information. You may opt out of receiving any or all communications from ThoughtLeaders by contacting us at privacy@thoughtleaders.io.
International transfers
We are based in Israel and process data there and in the regions operated by our service providers. Where required, we rely on appropriate safeguards for transfers of personal information out of the EEA or the UK.
Children
The Service is built for business use and is not directed to minors; you must be at least 18 to hold an account. We do not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
Changes to this statement
We will occasionally update this policy to reflect company and customer feedback, and as the Service evolves. We will change the effective date above and, for material changes, give notice through the Service or by email. We encourage you to review this statement periodically.
Contact
ThoughtLeaders welcomes your questions or comments regarding this policy. If you believe we have not adhered to it, please contact us at:
ThoughtLeaders Ltd.
Carlebach 27, Tel Aviv-Yafo, Israel
privacy@thoughtleaders.io — for anything else, hello@thoughtleaders.io.