Every YouTube sponsorship, wherever you work.
Buying native YouTube ads? ThoughtLeaders tracks 15.9M sponsorship placements across 1.3M channels and 687M videos, and puts them where your team already is: in the browser, in your reports, and in your agent.
Working with Claude, Codex or Gemini? Set up your agent →
| Channel | Content | Brands |
|---|---|---|
| SB Studio Binder | 1,204 | 38 |
| HC Home Cook Weekly | 877 | 24 |
| TR The Repair Bench | 2,340 | 51 |
| NT Northbound Trails | 615 | 19 |
| DS Desk Setup Daily | 1,061 | 44 |
| QH Quiet Hours Piano | 489 | 11 |
Which kitchen channels ran a cookware sponsorship in the last 90 days, over 100K subscribers?
used tl channels look-alike "Home Cook" min-subs:100000 --limit 3
| Channel | Subs | Sponsor |
|---|---|---|
| Home Cook Weekly | 412K | Northwind Cookware |
| Cast Iron Club | 268K | Copperline |
| Weeknight Kitchen | 154K | Everyday Pantry |
one account · one balance · one dataset
What you can do with it
Three jobs the data does every day. Each one resolves to the surface it belongs on.
Vet a channel in 30 seconds.
Deal history, repeat sponsors, median price and an authenticity check, before you reply to the pitch.
In the Chrome extension →| Channel | Content | Brands | Avg. views | Score |
|---|---|---|---|---|
| SB Studio Binder | 1,204 | 38 | 412K | 8.10 |
| HC Home Cook Weekly | 877 | 24 | 268K | 7.60 |
| TR The Repair Bench | 2,340 | 51 | 196K | 7.40 |
| NT Northbound Trails | 615 | 19 | 154K | 7.10 |
| DS Desk Setup Daily | 1,061 | 44 | 121K | 6.90 |
| QH Quiet Hours Piano | 489 | 11 | 97K | 6.40 |
Build the list your team works from.
Filter 1.3M channels by topic, audience, price and sponsorship history; save it as a report; hand it to the team.
In the web app →Which brands are the best fit for cooking channels?
used tl recommender top-brands "cooking" --limit 10
Ranked by fit, with the rows behind each score.
| Brand | Fit |
|---|---|
| Northwind Cookware | 0.94 |
| Copperline | 0.91 |
| Everyday Pantry | 0.87 |
Run the analysis that wasn't possible before.
Your agent gets direct, read-only access to the database. Ask in plain language; it writes the query, shows its work, and keeps the receipts.
With your agent →Pick the surface you'll actually open
One account, one balance, one dataset. Start on any of them and the others already know what you did.
Chrome extension
For the moment you're looking at a channel.
- Open any YouTube video or channel page and see projected views, detected sponsors, audience and pricing on the spot.
- Find a creator on Instagram, X, TikTok, Twitch or Apple Podcasts and it matches them to their YouTube channel.
- Free to install, and every account gets a weekly allowance to spend as you look at channels.
Web app
For the list and the team.
- Build channel and brand reports, filter and sort them, save them, and share them with comments in place.
- The pipeline your deals get booked from lives here.
- Shortlist from 12,500 creators in our network who have opted in and told us what they charge.
Your agent
For the questions nobody could ask before.
- Give Claude Code, Claude Cowork, Codex, Gemini CLI or Cursor direct, read-only access to the database.
- Run ready-made skills: vet a channel, research a niche, enforce a views guarantee.
- Or write the workflow your team actually needs.
Deep on every channel that matters.
Enough coverage for anyone doing sponsorships. The channels we skip are the ones you could not sponsor anyway, and we add the ones that matter every week.
- Transcripts, indexed and searchable, enriched with brand mentions: sponsored and organic, each with the snippet and the timestamp, so you can watch the read.
- View snapshots over time for every video we track, taken in advance, so the curve is there when you need it, not from the day you started looking.
- Sponsorship history per channel: who sponsored, when, and whether they came back.
- Audience demographics, pricing benchmarks, similar channels.
- detected sponsorship placements
- 15.9M detected sponsorship placements
- videos indexed
- 687M videos indexed
- channels tracked
- 1.3M channels tracked
- deals booked through ThoughtLeaders
- 26K deals booked through ThoughtLeaders
- booked since 2018
- $66M booked since 2018
- brand profiles
- 68K brand profiles
Live database counts, September 2026. How the data is built →
Discover with the agent. Vet on the channel. Decide as a team.
The surfaces are not three products. They are moments in the same job, in the order the work actually happens.
-
Ask your agent for channels.
Agent
-
Open one on YouTube; the side panel shows sponsor history, growth, audience.
Chrome extension
-
Leave a note for a teammate and save the channel to a report.
Extension to web app
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The team picks it up in the report, adds similar channels, compares.
Web app
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Send the shortlist back to the agent for the deep pass, such as an authenticity check.
Agent
-
Every step teaches ThoughtLeaders your taste, so the next suggestion is better.
Every surface
It gets better every time you use it.
Answer a two-minute preferences interview once, in the extension, the web app, or your agent, and every surface uses the same profile.
One profile, every surface.
Which categories you want, which to avoid, which brands to block or dream about. Suggestions, matches and benchmarks are ranked against it.
Notes travel with you.
Leave a note on any channel or brand; your whole team sees it in the web app, and the extension badges unread notes in Chrome so you see them where you browse. The ThoughtLeaders team can leave notes in your workspace too.
Proposals in one click.
Turn any channel into a sponsorship proposal from the side panel or the web app, and track it in your pipeline.
Industry Weekly: what moved in YouTube sponsorships this week.
A short weekly read on which brands are buying, which creators are being booked, and what the data says about it.
Pricing starts free.
Start free. Add a $25 seat when the team needs reports. Move a seat to $200 when someone's agent needs more. It works the way your AI tools already do: a plan with an allowance, spent across every surface.
Our team works our network with you.
Creators in our network have opted in and told us what they charge. You shortlist, we propose, negotiate and handle delivery, and you approve. 26K deals booked and $66M placed since 2018.
Work with us →Everything you need to work with YouTubers.
Live database counts, September 2026.