The Chrome extension · free on the Web Store

Analyze any channel, right where you found it.

Open a YouTube video, Short, live stream or channel page and the side panel shows projected views, detected sponsors, audience demographics, pricing and similar channels. Find a creator on Instagram, X, TikTok, Twitch or Apple Podcasts and it matches them to their YouTube channel.

youtube.com/watch
The ThoughtLeaders side panel on a YouTube watch page: projected views, a detected-sponsors count, the channel's topics and format, and the sponsor mention with its timestamp on a video timeline.
The panel on a YouTube watch page: projected views, detected sponsors, and each sponsor read placed on the video's timeline.
youtube.com/watch
The extension's Views performance view: a cumulative view curve over twelve months with monthly bars, and tiles for best month, worst month, twelve-month total and a 30-day projection.
Views performance for the same channel: twelve months of view curve, with a 30-day projection.

On YouTube

The panel opens beside the page you are already on: a watch page, a Short, a live stream, or a channel page.

It reads the channel in front of you, not a search box. Cards appear on video and channel pages — not on the browse feed, where there is no single channel to analyze.

This video
Projected views against the channel's own average, the sponsors detected in it, and where each read falls.
Overview
What the channel makes, how often, in what language, for which country.
Pricing & growth
What the channel costs and which way its numbers are moving.
Views performance
The 12-month view curve, best and worst month, and a 30-day projection.
Top sponsors
The brands that have sponsored it most, and how recently. Paid plans.
Audience demographics
Where the audience is and how old it is. Paid plans.
Similar channels
Ranked look-alikes with a match score, brand-safety grade and sponsorship score.
youtube.com/watch
The extension's Similar channels view inside YouTube: a ranked table of look-alike channels with subscriber counts, a partner badge, a match score bar, a brand-safety letter grade and a sponsorship score.
Similar channels, ranked by fit, with a brand-safety grade and a sponsorship score for each.

On every other social, it finds the YouTube channel

A creator's Instagram or TikTok profile is a name, not a dataset. The extension matches that profile to the creator's YouTube channel and shows you that channel's card.

On the five non-YouTube platforms, what you get is the matched YouTube channel's card: its deal history, projected views, audience and pricing. We do not have native analytics for Instagram, X, TikTok, Twitch or Apple Podcasts, and the panel does not pretend otherwise.

That is still the answer most of the time. The question in front of you is usually "is this creator worth a conversation", and the YouTube record — 15.9M detected placements deep — is the part of a creator's business that is actually measurable.

Same account, same balance

The extension signs in with the account you use for the web app and your agent, and spends from the same balance.

Add a channel to a media plan

From the side panel, without leaving the video. Open the web app and it is there for the team.

Track is a request, not a watchlist

If we do not cover a channel yet, "Track" asks us to add it. It is a one-time coverage request — it does not create a list that syncs.

One balance

Every account gets a weekly allowance, and you spend it as you look at channels, from the same balance the web app and your agent draw on.

Nothing extra to operate

No second login, no second bill, no separate dataset to keep in sync.

What's free

Free to install

Every account gets a weekly allowance you spend as you look at channels; a team seat unlocks audience demographics, contact details and top sponsors.

Free on every account

  • Installing it, and signing in with the account you already have.
  • A weekly allowance on every account, spent as you look at channels.
  • The same allowance across the web app and your agent, from one balance.

Needs a paid plan

  • Audience demographics.
  • The channel's contact details.
  • Top sponsors.
See pricing →

It gets better every time you use it

The panel is not the same on your fifth day as it was on your first. It learns what you are looking for, and it carries your team with it.

A two-minute preferences interview

The side panel offers it the first time you open a channel: which categories you want, which to avoid, which brands to block or dream about. The same profile serves the web app and your agent, so every suggestion is ranked against it.

Notes, badged where you browse

Your team leaves notes on channels and reports in the web app, and the extension badges the unread ones in Chrome, so you read them on the page they are about.

Proposals in one click

Turn the channel in front of you into a sponsorship proposal from the side panel, and track it in the pipeline with the rest of the team's deals.

Built on the same data your agent queries.

Every number in the side panel comes out of the same stores your agent queries directly: 1.3M tracked channels, 687M indexed videos, and 8.5B time-series snapshots behind the view curves.

The next channel you open comes with its receipts.

Free to install, with a weekly allowance on every account, and it uses the account you already have.