The top 5% of YouTube.
One CLI call away.
The ThoughtLeaders Partner Program (TPP) is 170 hand-picked creators — the ones we stake our reputation on. These aren't channels with big numbers. They're channels that have passed a five-stage funnel we run internally. Only 5% of the creators we evaluate make it through.
$ tl channels --tpp --limit 20 $ tl deals create --channel <id> --brand <name> --price <usd>
Five stages. 33% → 21% → 10% → 7% → 5%.
Data-backed track record
Advanced data metrics analyze engagement, audience quality, and historical performance. Only channels with proven delivery make it past this stage.
Professionalism & contract respect
Real-world evaluation of responsiveness, communication quality, and contract adherence across past campaigns. Flaky creators get cut here.
Campaign performance proof
Real creative, real conversions, real traffic data. Not vanity metrics. We look at whether past sponsors came back — the most honest success signal in the industry.
In-depth creator interviews
One-on-one conversations about the creator's goals, style, and long-term fit with brand partners. Only creators who align strategically continue.
Ongoing compliance
TPP membership is not a one-time test. Standards are enforced continuously. Non-compliant partners are removed.
Stage 5 is ongoing. TPP membership is never permanent — standards are enforced continuously.
What we tell brands when they book TPP.
"Your brand's reputation is in safe hands."
"High-quality, impactful YouTube campaigns that will leave a lasting impression."
"Simplified booking process — an effortless entry point for newcomers."
"Creators demonstrate responsiveness, communication, and respect for contract terms."
"Integrations exhibit creativity, authenticity, and strong understanding of your messaging."
Verbatim from thoughtleaders.io/partner-program.
What TPP gets you that MSN doesn't.
White-glove account manager
Every TPP deal gets a named TL account manager within 4 hours of placement. You don't chase the creator — they chase you.
Creative review by TL partner team
Before a TPP sponsorship goes live, our team reviews the script, the brief, and the integration for authenticity and brand fit.
Priority scheduling
TPP creators book out weeks in advance. Being on the TPP list means your deal gets priority on their calendar.
Reputation protection
We remove partners who don't maintain standards. Your brand isn't adjacent to quality — it's adjacent to vetted quality.
The command that actually matters.
$ tl channels --tpp category:tech min-subs:500k --md # 9 credits · 3 channels id name subs category language ─────── ──────────── ───── ────────── ──────── 419872 Tech Linked 1.4M Tech & Dev en 882341 Engineers 2.1M Tech & Dev en 104522 DevOps Daily 680K Tech & Dev en $ tl channels 419872 --detail # 5 credits · full profile, past sponsors, CPM, evergreen $ tl deals create --channel 419872 --brand "Acme" --price 18000 ✓ TPP deal placed — white-glove handoff to the partner team → You'll get a named account manager within 4 hours. → Review at thoughtleaders.io/adlinks/71234