The week in YouTube sponsorships, with the numbers.
Every week: which brands are buying, which creators are getting booked, what changed in the data, and one thing worth stealing for your next campaign.
Free. One email a week, drawn from the same database as everything else here.
What's inside
Three things, every week, short enough to read before the standup.
- Who is buying
- The brands that showed up in the data this week — new sponsors, brands scaling up, and brands that quietly stopped.
- Who is getting booked
- The creators and categories the money moved toward, with the placements that say so.
- One thing worth stealing
- A pricing read, a category shift, or a tactic from the week's placements that you can use on your next campaign.
Every figure in it comes out of the same 15.9M detected placements the three product surfaces read from. How the data is built →
Who reads it
It is written for the people who have to place the money, not for a general audience.
- Media buyers at brands
- Deciding where next quarter's creator budget goes.
- Agencies
- Keeping a point of view on categories they buy in every week.
- Creator managers
- Watching which brands are active in their creators' niches.
The same data, three ways to use it yourself
The newsletter is what we noticed this week. The three surfaces are how you go and look for yourself.
Chrome extension
Read a channel where you found it: projected views, detected sponsors, similar channels.
What it does →Web app
Turn a week's observation into a filtered list your team can work from and book against.
What it does →Your agent
Run the analysis yourself, at the depth the newsletter does not have room for.
What it does →